Heard someone say today that people only buy things because of pain and greed. The implication is that people buy to avoid pain and/or to gain at another’s expense.
Can our ultimate motivations for buying anything really be this basic? I can see how our motivations could be often boiled down into at least one or both, but to generally say that all our buying decisions come down to this?
Maybe this is true, but it feels unnatural to accept. Begs the question: is anything we do truly selfless?
Or, is the story we tell ourselves about why we buy more important than the true motivation?