Arguing why it would be right for a customer to buy from my competitor turned out to be one of the hardest assignments I’ve ever tackled. What if I was successful? What would that mean for me as a salesperson?
On the first draft, some very generous skeptics pointed out that I wasn’t being empathetic at all. And this was supposed to be an exercise in empathy.
Hidden around that corner of fear was a lesson that there’s often more than one right answer.
Our world is filled with right answers. Some more optimal than others. But it doesn’t mean the others are wrong.